My Credentials
Transparency matters. Here’s a look at my professional background, certifications, and skill set so you can feel confident about who you’re partnering with.
Professional Summary
Digital Marketing Specialist with 10+ years of experience helping small businesses increase online visibility, attract qualified local customers, and strengthen brand presence. Skilled in local SEO, website optimization strategy, social media marketing, and content development. Proven ability to improve search rankings, drive engagement, and align marketing efforts with revenue goals. Passionate about helping service-based businesses grow through clear, effective digital strategies.
Why I Do This
Behind every local storefront, contractor’s truck, and service business in our community is a neighbor who took a massive leap of faith. I know firsthand how much heart, grit, and late-night worry goes into building something of your own from scratch.
But I also see brilliant, hard-working local business owners burning themselves out on the digital hamster wheel—wasting time and money on random marketing tactics because the online world moves so fast.
That breaks my heart, and it’s exactly why I do this.
My motivation isn’t to help giant corporations make another million dollars. My mission is to give our local Upper Valley and Sugar River Valley businesses the bulletproof, big-picture marketing infrastructure they need to thrive. I want to make sure that when a neighbor is looking for the exact service you provide, you are the absolute obvious choice. You’ve built an amazing business for our community—I’m just here to make sure the internet knows it.
🏆 Featured Local Experience: MJ Harrington Jewelers
Role: Marketing Manager & Brand Strategist
Before stepping into consulting full-time, I had the privilege of running the marketing engine for MJ Harrington Jewelers—a beloved, 75-year-old staple of our local community. Managing the digital footprint for an established brick-and-mortar business taught me exactly what it takes to blend historic local reputation with modern digital strategy.
During my time steering their marketing, my focus was on bridging the gap between traditional word-of-mouth and the digital space by:
- Amplifying Local Visibility: Streamlining their digital presence to ensure they remained the region’s absolute obvious choice for jewelry and custom design.
- Telling the Brand Story: Creating cohesive, authentic content that celebrated their deep community roots while attracting a fresh, modern wave of digital traffic.
- Coordinated Campaigns: Building and executing marketing schedules that drove measurable, in-store foot traffic during peak retail seasons.
The biggest takeaway from my time there? Local marketing isn’t about flashy, corporate tricks. It’s about building deep trust, protecting your reputation, and making it incredibly easy for local clients to choose you online.
Certifications
- Google Digital Marketing & E-Commerce Professional Certificate — Google (2026)
- Certificate in Proofreading — Proofread Anywhere (2025)
- Certificate in Social Media Marketing — eMarketing Institute (2022)
Core Skills
- Local SEO & Google Business Profile Optimization
- Social Media Strategy & Content Marketing
- Website Content Strategy & Optimization
- Brand Messaging & Positioning
- Organic Audience Growth
- Digital Campaign Coordination
- Marketing Analytics & Performance Tracking
- Copywriting & Content Editing
- Public Relations & Community Outreach
- Client-Focused Marketing Strategy
Tools & Platforms
- Meta Business Suite
- Google Business Profile
- Google Analytics 4 (GA4)
- Canva
- Keyword Research Tools
- Content Planning Systems
Additional Skill Sets
- Time Management & Multi-tasking
- Client Consultation & Communication
- Market Research & Data Analysis
- Content Creation & Content Marketing
- Brand Management
- Event Planning
- Problem Solving & Adaptability
- Teamwork & Collaboration
- SEO & Search Engine Marketing
- Social Media Management & Marketing
- Email Marketing
- E-commerce Strategy & Platforms
- Digital Advertising
- Customer Relationship Management
- Negotiation & Budgeting
- Patience